William Tsang

America Runs With Dunkin' (concept)

This is a concept to extend the Dunkin’ Donuts brand in a fun healthy way. Using their famous tagline America Runs On Dunkin’, people wear hoodies and sneakers to show their love of Dunkin’ while promoting an active lifestyle. Dunkin’ would sponsor neighborhood marathons dressed up in their favorite Dunkin’ foods, children could run as Munchkins and have kid races.

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